A 4-layer PCB with a solid ground plane and a separate power plane is recommended. Keep the analog and digital sections separate, and use a ferrite bead or a 10uF capacitor to filter the power supply.
Use a shielded cable, keep the cable length under 50 feet, and ensure the transmit and receive lines are properly terminated. Also, use a common ground between the transmitter and receiver.
The maximum cable length is approximately 50 feet (15.24 meters) for a 9600 bps data rate, but it can be extended up to 100 feet (30.48 meters) with a repeater or a signal conditioner.
Use a TVS (Transient Voltage Suppressor) diode or a Zener diode with a 1kΩ resistor in series to protect the input pins from ESD. Also, ensure the PCB has a solid ground plane and a separate power plane.
Power up the device in the following sequence: VCC, then VDD, and finally the input signals. This ensures proper initialization and prevents latch-up.