A 4-layer PCB with a solid ground plane, separate analog and digital power planes, and careful routing of sensitive signals is recommended. TI provides a reference design and layout guidelines in the datasheet and application notes.
Optimization involves selecting the correct ADC mode, setting the appropriate clock frequency, and adjusting the analog input range and gain. TI provides ADC configuration guidelines and example code in the datasheet and software development kits.
Use a clean, low-noise power supply with adequate decoupling capacitors. Ensure the power supply voltage is within the recommended range (1.7V to 3.6V). Use a voltage regulator or LDO to regulate the power supply, and consider using a power-on reset (POR) circuit.
Use a compatible interface protocol (e.g., SPI, I2C, or parallel) and ensure proper signal routing and termination. Implement a reliable data transfer mechanism, such as using a FIFO or DMA, and consider using a dedicated clock signal for synchronization.
Ensure good airflow around the device, use a heat sink or thermal pad if necessary, and avoid blocking the thermal vias on the PCB. Monitor the device's junction temperature and adjust the operating conditions or thermal design as needed.